GiuseppeCV Carito (he/him)

I manage all media and digital activities for a portfolio of seven brands: social, CRM, websites, paid advertising, video strategy, programmatic, TV and CTV.

• Optimised a €7.5M media budget across programmatic, paid social and e-commerce, coordinating 8 external agencies.
• Owned Aperol's end-to-end digital and media strategy, from brief to go-live, with consistent YoY growth in reach and conversion.
• Led production and media planning of two national Crodino TVC launches and the Braulio TVC "La montagna in ogni sorso".
• Built the Cynar × Venezia FC partnership across content, social and TV.
• Built Casa Braulio's web presence from scratch to drive traffic to cellar tour bookings.
• Defined bidding and keyword strategy on Amazon Ads for the full portfolio: 3.5 ROAS overall.

Brands: Aperol, Campari Soda, Crodino, Cynar, Braulio, Averna, Wild Turkey

• Increased student enrollment by +10% vs previous year by redesigning lead generation and nurturing across Meta, LinkedIn and email.
• Full P&L ownership of a €400K A&P budget.
• Managed a 5-person sales team, aligning commercial targets with marketing activities.
• Produced orientation events, student fairs and open days on and off campus.

• Delivered integrated campaigns for 6 simultaneous clients across ATL, BTL, social and events, with WPP partner agencies.
• Launched ABB's "The Future is Not a Commonplace" campaign on EV charging across digital, social, OOH and print.
• Managed Ferrari Lunelli's social editorial plan during its first season as Formula 1 sponsor.
• Supported Crodino's "Staying Human" campaign with Zelig and a cast of comedians.

Clients: Crodino, Ferrari Lunelli, ABB, Whirlpool EMEA, Burger King, Conad, Tozzi Green

• Improved in-store communication for American Express by analysing data from a remote sales force network.
• Built an e-commerce database analysing 400+ websites to map small-business payment behaviour.

Client: American Express

• Supported business development through competitor analysis and financial statement review.
• Built a Made in Italy product database for a large-scale retail market entry project.